A key factor in any export business is clear understanding and detail knowledge of products to be exported.Before making any selection, one should also consider the various government policies associated with the export of a particular product. There are products that sell more often than other product in international market. However, such products will invariably have more sellers and consequently more competition and fewer margins.
Fact of the matter is - all products sell, though in varying degrees and there are positive as well as flip sides in whatever decision you take - popular or niche product.

Key Factors

• The product should be manufactured or sourced with consistent standard quality, comparable to your competitors. ISO or equivalent certification helps in selling the product in the international market.
• If possible, avoid products which are monopoly of one or few suppliers.
• The price of the exported product should not fluctuate very often - threatening profitability to the export business.
• Strictly check the government policies related to the export of a particular product.
• Carefully study the various government incentive schemes and tax exemption like duty drawback and DEPB.
• Import regulation in overseas markets, specially tariff and non-tariff barriers. If your product attracts higher duty in target country - demand obviously falls.
• Seasonal vagaries of selected products as some products sell in summer, while others in winter. Festive season is also important factor, for example certain products are more sellable only during Christmas.
• Keep in mind special packaging and labeling requirements of perishable products like processed food and dairy products.